Strategic Use of Image Optimization

Step by Step Image Optimization Guide

Study Image Optimization guideline of Acril SEO

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel website and you want to optimize a given page for the term “Sri Lanka hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 30%!”. you may want to place the tagline in an image and the key phrase (i.e. Sri Lanka hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

However, you have to consider the followings about  Image Optimization

1. Image size
2. ALT tag
3. Image Description
4. Keyword in ALT and Image Description